FIFTH THIRD BUY-NOW BLOCKER

To help budget-conscious customers avoid clicking “buy now” on tempting social media ads, we blocked them. Sort of.

Shorty Awards – best in show, media strategy ; gold, Instagram | D&AD – shortlisted, social | One Show – shortlisted, social.

Featured in Best Digital Ads of 2020.

CD: Jean Morrow

AD: Katie Coward

CW: Sara Muchnick